What’s new in Social Media Research?
Return on investments in social media can produce much better boost to your bottom line if aligned with hard facts and figures from research findings. Research studies provide a more under-the-hood look at the practices,trends happening across the social web.
For developing bleeding edge of insights, check out just 4 surprising social media research findings that you should leverage for your social media strategy.
#1: Users ‘Like’ Facebook for Social Logins
Research by eMarketer reveals that majority of users (51%) prefer to log in using their Facebook credentials.
#2: Social Customer Care Demand Is Growing on Twitter
Consumer demand on Twitter pages is trending up overall, and has even surpassed the demand on Facebook.
#3: Younger Audiences Are NOT Unfriending Facebook
#4: Instagram Is the Fastest-Growing Site Globally
Facebook-owned Instagram may be the platform to watch closely, according to new research published on TechCrunch.
So, what do you think? Do you find 4 social media research findings intriguing? Have you found the findings aggressive enough to influence your social media strategies? Wanna read more, click here to get more in-depth analysis of the research findings.
We feel most of the readers almost 90% of them are ‘lurkers’ who do not publicly participate but only read and build their opinions based on social comments. We’ve curated these comments that not only add value but also provide insights to the community.
Chris Alphen says, “As a marketer, I’d want to gain the insights available from my audience logging in with Facebook. However, I never use Facebook to log in. I don’t trust them. I have no problem using Twitter, LinkedIn, or Google but FB changes the rules every 10 seconds. Even though I’m careful I still find stuff in my newsfeed I’d rather not share with my FB audience.”
Bradley Robb comments,” I think the third point, the status of teens and Facebook, certainly deserves more study. First, as you rightly pointed out, Facebook has lost the dominant position among the teen demographic, losing mindshare and running the risk of becoming at best a utility.
And those of us who grew up in the 90s already lived through the descent into utility with email. Rushing home from school to dial into email – whether it was Juno or AOL – were pretty exciting occurrences once. But email became a utility and lost it’s charm. Now personal email is something I have, and work email is something I put up with. That’s something Facebook does not want to become.
Unfortunately, the presented data doesn’t show the kind of trend information needed – such as whether the teen population of social network users is shrinking, or whether more teens are moving from Daily to Monthly facebook users.”
Mitch Popilchak puts, “I will always sign up/in with my email vs a social platform. If the only way is via FB, I will abandon the process and find another product or service. If forced, I will use Twitter but that is it. I don’t trust FB at all and if I have “authorize” a service to connect to yours, I will avoid it.
In fact, posting here has me perplexed. I hate Discus and won’t sign in with D or FB. TW maybe. So I guess since I am logged into gmail, I will select G+ – But I still dislike Discus so it’s a no win situation. I’d rather use Gravatar to sign in like a normal WP site.
Avtar Ram Singh points out, “… while I agree that I hate signing into services using my FB ID and other social logins, I do see the point of doing it. It’s much easier, first of all, than putting in an e-mail address, setting up an account with a username, then verifying the e-mail address, then logging in, forgetting my password – etc and so on and so forth. It makes sense to me.
Not sure why you don’t like Disqus. I like it a lot, and I think not allowing people to hide behind the shroud of anonymity on a professional website/blog is a good practice.
Barbara Mckinney feels, “Social Media is all about enhancing your brand by showing off a brand personality. Putting faces to a name is key- no one wants to engage with a faceless corporation. Best of all, it’s a great way to connect with your followers. Knowing that Instagram is the fastest growing social media platform,marketers should think of ways on how to use it correctly to reach its full potential.
predsicker states, “I think you’re assuming the same people on Pinterest are hanging out on Instagram. That may or may not be the case. #1. Find out who your audience is in each platform and figure out what their needs are. #2. You can tailor/customize content to fit more comfortably with the platform. Check out this blog for tips to leverage content on Instagram and Pinterest. But as a whole, I’d be more concerned about staying ‘top of mind’ rather than ‘boring your audience.”
Warren Whitlock writes, “To sum it up, make it easy for customers… and use my two word marketing plan. LISTEN and LOVE. It’s as simple as that.
Image: Flickr via mkhmarketing