Not all sites are created equal in the eyes of Google.
Some sites have a harder time ranking than others.
So how do you find the best keywords for your website, given its unique ability to rank?
You’ve probably heard the common advice to target low competition keywords. But the real question is, how low should you go? The answer depends on your site’s Competitive Power—a new metric by Alexa that benchmarks the level of keyword competition your site can target with more confidence of getting results.
In this post, we’ll help you answer these questions:
- How do I find the best keywords for my website?
- How can I be confident I’ll rank for the keywords I choose?
- How can I save time when doing keyword research?
How to find easy-to-rank keywords
Focusing your efforts on low competition keywords that are within your site’s Competitive Power will save you time and effort on fruitless pursuits.
In other words, you won’t waste time creating content for keywords that are too competitive for you to rank for.
Advanced customers can access the new tool on heir Alexa Dashboard.
Step 1 – Get to know your site’s Competitive Power
Your site’s Competitive Power is a measure of your site’s ability to compete in SERPs (search engine results pages).
You can increase your chances of ranking by choosing keywords with a competition score that is at or below your site’s Competitive Power.
Step 2 – Start your search for SEO keywords
Do you already have an idea for content you’d like to create? Is there a site in your industry that represents the audience you aspire to attract? Think—competitors, industry publications, bloggers in your niche, etc.
Create a list of highly relevant keyword ideas by using Alexa’s keyword generator tool.
You can start your search in 2 ways:
The first is by entering a seed phrase that represents the topic you’d like to create content for. For example, marketing automation.
The resulting list of keywords will be generated based on related phrases that people often search for in addition to the seed phrase you entered. Think of Amazon’s “customers who bought this item also bought” recommendations. This means that your list of keyword opportunities will be highly relevant to the audience who tends to search the phrase you entered.
The second way to start your search is by entering a site that represents the content you’d like to create or the audience you’d like to attract. For example,marketo.com.
Searching by site will generate a list of SEO keyword ideas based on phrases that are similar to those currently driving traffic to that site. Again, these related phrases are based on real people’s search patterns and will help you create highly relevant content for your target audience.
PRO TIP: Enter your own site to find untapped opportunities related to keywords already driving traffic to your site. We’ll use the keywords that are working well for your site to find other keyword ideas you might not have thought of.
Step 3 – Find the best keywords for your site
Now that you’ve got a great list of keyword ideas that are relevant to your site, you can sort and filter to narrow it down to the keywords you want to create SEO content for.
Unlike other SEO keyword tools, this list was generated based on relevance so you won’t need to waste time sifting through thousands of keywords removing the ones that don’t make sense for you.
And because you know the Competitive Power of your site, you also know where to focus your efforts with greater confidence that you’ll get results.
Use the Competition filter to refine the results to those you have the highest chance of ranking for—at or below your Competitive Power.
Continue filtering and sorting based on what is important to your goals, in terms of relevance, popularity, and competition. You can also filter the list to show only keywords that contain a specific phrase.
As you find keywords you like, save them for later by adding them to your Favorites. We’ll keep them tucked away until you’re ready to use them.
ABOUT THE AUTHOR
Kim has 12 years experience in demand generation, content marketing, and campaign management. Her expertise has helped grow user bases by as much as 7x year over year, and a startup from nothing to $1.2 million in revenue in just 3 years.