Mobile devices have changed the entire process of looking for and retrieving information, especially when it comes to finding local businesses, products and services.
More and more, people are looking for things in their vicinity — be it a gym or a mall, a plumber or a cup of coffee. “Google search interest in ‘near me’ has increased 34 times since 2011 and nearly doubled since last year. The vast majority come from mobile — 80 percent in Q4 2014,” says Matt Lawson in a recent article on Google blog Think with Google.
Local SEO can help your business stand out in the Search Engine Results Pages (SERPs). Learn how to use local ranking factors like name, address and phone number (NAP) and customer reviews to rise to the top of organic results and even get featured in the carousel.
We’ve selected a few quality resources that help you learn killer local SEO tips to be easily found when people search for ‘near me,’ ‘closest’ and ‘nearby’-instances in which consumers use mobile search to quickly find what they want in the local area.
As local business owners and local SEOs, we can sometimes be guilty of using boilerplate search practices. However, it’s increasingly important to remember that local search is an ever-evolving landscape. What was effective a few years ago is not necessarily effective today. It’s crucial to keep evaluating our optimization efforts in favour of adopting newer, more effective strategies. Read more.
Whether you have a retail presence or not, local search engine optimization is good for your business. Why? Big brands with big budgets have won the Internet, by and large. Certainly, there are a fair number of unicorns (startups with billion dollar valuations) but compared to the vast number of total companies, most startups competing for search engine placement against large brands don’t do well at the global level. Click here.
Let’s not mince words here: if you want to be visible to the target consumer of your product or service locally ( i.e. town, county, state, states ) you’re going to have to execute better than the competition. While all the local competition is online, some do and some do not ( most frankly ) compete. As a marketer looking to do more business, where do you sit in the local pecking order? If you see yourself as a competitor here are the local SEO tactics you need to master, including in order of importance. Check out here.
If you are a local business owner, then it would be very challenging to rank your business website for global keywords. For example, if you have your own flower shop in Seattle. Now optimizing your flower shop website for the keyword “florist” would be worthless because no person is coming from Portland or Oregon to purchase the flowers in Seattle. Read more.
If you do online marketing for local businesses, you’re familiar with the unique challenges that come with local SEO versus non-geospecific SEO campaigns. Here’s the point of this article in a single sentence: I explain how you can boost the local SEO for any client. Local SEO is much more nuanced than traditional SEO. Frankly, I think it’s more challenging. There’s more detail, more work, more elements to consider, and greater likelihood of screwing it up. If you don’t know what you’re doing, you may end up hurting your clients rather than helping them. Coupled with the fact that local search ranking factors in 2016 are changing almost daily, it’s essential that your strategies take these changes into account. Read more.
Links are hugely important in search engine marketing, both in terms of local SEO, and Organic. Authoritative links therefore, are in high demand for SEOs, local businesses & big big businesses alike. That hasn’t changed for years, and it’s unlikely to anytime soon. What does change is the way in which we try to get links, whether that’s building them, earning them, requesting them, or even buying them. So how do local SEOs build links in 2016? Learn more.
The search landscape is a living entity. It changes from day to day—sometimes in large and significant ways (like Google’s Panda update), and sometimes changes are smaller and less apparent. Local search engine optimization (SEO) can be a challenging undertaking with huge potential benefits. Although it might seem simple—update a phone number here, plug some keywords there—many SEO techniques require constant monitoring, modification, and improvement. This might seem a bit imposing, and that’s perfectly OK! Taking the time to understand and implement the tactics outlined below will make your business stand out amongst your competition. Read more.
The conference season has kicked in already, and I’ve been overwhelmed with how many businesses have been asking for more local link building tips. I wrote a post here last spring about local links, but it was more focused on sharing the importance of local links. This time, I’m here with actual down and dirty tips. Check out this here.
In 2016, SEO will be more important than ever for local businesses1.This isn’t just wild conjecture; all data points to the ever-increasing importance of search engines. Take a look at this study by GE Capital Retail Bank, which said that 81% of shoppers research online before making big purchase decisions. Or this study by Google, Ipsos MediaCT and Sterling Brands, which concluded that 3 out of 4 people are more likely to visit local stores after finding them in search results. Check out this here.
It can be easy for the big wins to dominate your SEO strategy. The high readership, high authority bonuses can seem more beneficial to you – and your clients – than optimizing locally. It may be hard to justify spending budget on optimizing for what is often perceived as low-conversion areas, but that’s simply not looking at the bigger picture. Read more.
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services. Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon. We’ve been asking SEO experts for their advice on setting up and optimising GMB listings. Learn more.
If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest. When we say “the search engines”, we really mean Google. Click here.
Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.But what about small or local businesses? Can they build a brand? How can they compete in getting recognition behind multi-billion-dollar behemoths? Check out this here.
Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business. Further underscoring this finding: 34 percent of small business owners told BrightLocal that if they could only choose one marketing channel, they’d pick local search. Is your company feeling equally bullish about local search? Click here.
Are you using suggested local SEO tips to increase your visibility in the Search Engine Results Pages (SERPs)?
Are you using any new local SEO tips when it comes to finding local businesses, products and services? How has your visibility improved? Let us know in the comments below.
You can also take help from an Inbound Marketing Agency to do local SEO for your business.
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